At Hawaiian Aura, our logo isn't just a symbol; it's the Ahi (flame) of Aloha, a beacon representing the very heart of our community. This radiant flame embodies so much of what makes Hawaiian culture unique and enduring, a powerful reminder of who we are, no matter if you are a Hawaiian living in Hawaii or elsewhere in this beautiful world.
The Ahi in our logo speaks to harmony—the balanced coexistence that's central to the Hawaiian way of life. It’s deeply rooted in the importance of family values and traditions (ʻohana), the cornerstone of Hawaiian society that teaches us respect, reciprocity, and shared responsibility. This flame also embodies ki, the vital life force that flows through all living things, connecting us to the natural world around us.
This isn't just a flame; it's a representation of all Hawaiians, near and far. It acknowledges that even if you live outside of the Hawaiian Islands, your connection to this rich heritage, your mana (spiritual power), remains strong. Being away from the islands doesn't make you any less Hawaiian; your spirit, your family ties, and your understanding of Aloha are what truly define you.
The Hawaiian Aura Ahi represents us all, Hawaiian people and non-Hawaiians alike—the unbreakable human connection we share with each other, with the ʻāina (land), the ocean, and the cosmos. It's the warm feeling of aloha, like the warmth of our life-giving Lā (sun). It's a testament to the enduring spirit of Aloha that binds our families and our communities.
Our deepest promise to you is that our 'Ahi of Aloha'—the very heart of Hawaiian Aura—will forever burn brightly. This isn't just a flame; it's a living symbol of our unwavering commitment to inclusion and diversity, and to honoring the profound importance of all cultures and cherished traditions passed down through generations. It is a warm, welcoming light where all can come to feel safe, find rest, and warm their souls. This radiant flame is our steadfast pledge that everyone belongs here, united by the enduring and beautiful spirit of Aloha.
And so, we invite you: if you see someone wearing the 'Ahi of Aloha' or the Hawaiian Aura flame, offer them a nod, a handshake, or simply a passing "hello" or "aloha" with a 'if you know, you know' smile. Know that they, too, are a symbol of a safe and welcoming space. Wear your Ahi with pride, carry the flame, and together, let's create positive vibrations throughout the universe.
And let us always remember to 'Live Aloha On & Off the Mat' today and every day!
Namaste sweet ones & Malama Pono always~