A Surf, SOUL & Skin Glow Lifestyle Company
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A Surf, SOUL & Skin Glow Lifestyle Company
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Hawaiian Aura Logo Collection ~ The 'Ahi' (Flame) of Aloha

The Hawaiian Aura 'Ahi' ~ "Flame" of Aloha in Our Logo: A Glimpse into the soul of Hawaiian Aura

At Hawaiian Aura, our logo features more than just a design; it embodies the very heart of the islands – the "Ahi" (Flame) of Aloha. This radiant ahi is a powerful symbol, deeply rooted in Hawaiian wisdom and the very essence of life.

It represents the Ki (life force; protector) of life, which is provided by our Lā (sun). We believe the warmth of the ahi is deeply woven into the fabric, the community and family of Hawaiian Aura. It mirrors the inner glow you cultivate when you truly live Aloha as a guiding philosophy. It's the feeling of 'Pono' (state of balance; harmony) – that sense of being "right" with yourself, with others, and with the 'āina (land). When you embody kindness, compassion, and generosity, both on and off the mat, you ignite this inner ahi, radiating the beautiful Spirit of Aloha to the world. It's about being fully present and aligned with the values of Aloha.

Our logo is a daily reminder to carry that warmth, that light, and that profound sense of connection with you, illuminating every step of your journey.